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Estimating the Demand for Business Training

Evidence from Jamaica

Bibliographic Data

ID4360899
AuthorsAlessandro Maffioli (0000-0003-1576-1817, Islamic Development Bank), David Mckenzie (0000-0002-1885-2426), David R McKenzie (0000-0002-2476-1301), Diego Ubfal (0000-0003-0807-7945)
Year2023
Volume72
Issue1
Pages123-158
Publication date2023-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueEconomic Development and Cultural Change (JOURNAL)
Journal identifiersISSN: 0013-0079 • E-ISSN: 1539-2988
PublisherUniversity of Chicago Press (PUBLISHER • US)
DOI10.1086/719031
OpenAlexW4221092891
LanguageEN
Citations received2
References cited15

Business-training programs are typically offered for free. Charging a price for training provides potential benefits such as financial sustainability, but little is known about how price affects demand. We conducted two experiments in Jamaica using the Becker-DeGroot-Marschak (BDM) mechanism and take-it-or-leave-it offers to estimate the demand for training. Most entrepreneurs have positive willingness to pay for training, but demand falls sharply as price increases. Offering the chance to pay in installments does not increase demand. Higher prices screen out poorer, less educated entrepreneurs who have smaller firms. However, charging a higher price does increase attendance among those who pay. Finally, our paper points to the limitations of using a BDM mechanism in a context of low contract enforcement and when payments for purchasing an intangible service do not occur immediately

Attendance · Business · Context (archaeology) · Demand curve · Derived demand · Economic growth · Economics · Enforcement · Labour economics · Microeconomics · Operations management · Payment · Purchasing · Service (business) · Sustainability · Training (meteorology) · Willingness to pay · Economic Zones and Regional Development · Finance · Islamic Finance and Banking Studies · Marketing · Migration and Labor Dynamics

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  • A new data set of educational attainment in the world, 1950–2010

    Open Access•Robert J Barros, Robert J Barro et al.•Journal of Development Economics•2012

  • Do non-monetary prices target the poor? Evidence from a field experiment in India

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  • Testing willingness to pay elicitation mechanisms in the field

    Open Access•Konrad Burchardi, Konrad B Burchardi et al.•Journal of Development Economics•2021

  • Eliciting and Utilizing Willingness to Pay

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  • Information and Consumer Behavior

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Unique citing works2
Citations per year0,5
Citation span2022 - 2024 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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