From fun to fraught

Marketing to kids and regulating "risky foods" in Canada

Dados Bibliográficos

ID4364572
AutoresCharlene Elliott (0000-0003-2615-2144, University of Calgary, autor correspondente)
Ano2020
Volume15
Fascículo1
Páginas41-53
Data de publicação2020-01-02
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoThe Senses and Society (JOURNAL)
Identificadores do periódicoISSN: 1745-8927 • E-ISSN: 1745-8935
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17458927.2020.1715114
OpenAlexW3007156735
IdiomaEN
Citações recebidas3
Referências citadas28

In an era of industrialized food production, ultra-processed foods, “Big Food” marketing, and growing obesity rates, food has come to be framed as an object of risk – and as an object of regulation. Such reframing has fascinating implications related to issues of responsibility and decision making, especially when it comes to children’s food. This article probes the relationship between representation, regulation and “risky” consumption with respect to children’s food. I examine how child-targeted foods become framed as “risky” and what counts as “risky” food messaging under Health Canada’s commitment to restrict the marketing of unhealthy foods to children. Detailing the tension between food as a risk object and food as a child object, I suggest how issues of semantic provisioning and the politics of the unseen work to complicate and destabilize the (seemingly) straightforward process of prohibiting unhealthy food marketing to children

Business · Cognitive reframing · Consumption (sociology · Food marketing · Food processing · Object (grammar · Political science · Social science · Sociology · Children's Rights and Participation · Culinary Culture and Tourism · Law · Obesity and Health Practices · Psychology · Social Psychology · Marketing