From a toy to a tool

The reception of Barbie and cultural ambiguity in contemporary Pakistan

Dados Bibliográficos

ID4367349
AutoresJavaria Farooqui (0000-0003-2152-4236, COMSATS University Islamabad, Lahore Campus, Pakistan, autor correspondente)
Ano2024
Volume25
Fascículo4
Páginas521-534
Data de publicação2024-12-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoFeminist Theory (JOURNAL)
Identificadores do periódicoISSN: 1464-7001 • E-ISSN: 1741-2773
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/14647001241291394
OpenAlexW4404488006
IdiomaEN
Citações recebidas1
Referências citadas21

Barbie (2023) garnered enormous international box office success, stirring arguments about women's empowerment in popular media and academic circles. This article investigates the challenging reception of Barbie in urban Pakistan, where its global success and partial screening ban sparked debates about cultural values and identity. The study investigates the socioeconomic, religious and gendered aspects of Pakistani audiences' diverse reactions to the film. By analysing viewer reactions and the implications of the partial ban, the study offers insights into the subtle and often unclear processes by which culture and values are established. It reveals how negative perceptions of Barbie serve as markers of national identity, while acknowledging that some women find the film relatable and significant. This analysis contributes to scholarly discussions on the sociocultural impact of transnational media and the ongoing construction of cultural identities in Pakistan

Aesthetics · Ambiguity · Art · Linguistics · Literature · Media studies · Reception theory · Sociology · Asian Culture and Media Studies · Gender Studies · Philippine History and Culture · Philosophy · South Asian Cinema and Culture