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From Swallowing the Red Pill to Failing to Build the Wall

Allusive Cognitive Metaphors in Advocating Political and Extremist Views

Bibliographic Data

ID4376239
AuthorsMatias Nurminen (0000-0002-1242-6995, Tampere University, corresponding author)
Year2022
Volume43
Issue2
Pages309-334
Publication date2022-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePoetics Today (JOURNAL)
Journal identifiersISSN: 0333-5372 • E-ISSN: 1527-5507
PublisherDuke University Press (PUBLISHER • US)
DOI10.1215/03335372-9642637
OpenAlexW4283022532
LanguageEN
Citations received6
References cited39

The article analyzes how allusive cognitive metaphors (ACMs) function as a persuasive narrative strategy in contemporary social media-fueled storytelling cultures. The ACM is a concise way of combining intertextual and metaphorical meaning-making for use in viral storytelling. Well-known works of fiction function as a shared baseline that can be easily alluded to. This narrative-metaphorical strategy has been adopted especially frequently by populists and online groups advocating extreme ideologies, one of the prominent and influential cases being "the red pill," coined by the antifeminist manosphere. The popularity of ACMs suggests that the interpretive contexts and target texts that narrative scholarship has grown accustomed to are changing, and that scholars of narrative and fiction need to adapt to the new challenges stemming from the ever-expanding digital sphere

Aesthetics · Art · Epistemology · Ideology · Intertextuality · Literature · Media studies · Narrative · Political science · Politics · Popularity · Scholarship · Sociology · Storytelling · Humor Studies and Applications · Language, Metaphor, and Cognition · Law · Narrative Theory and Analysis · Philosophy · Psychology · Social Psychology

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Unique citing works6
Citations per year3
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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