Hard-branding the cultural city - from Prado to Prada
Bibliographic Data
| ID | 4382013 |
|---|---|
| Authors | Graeme Evans (0000-0002-2237-3604, corresponding author) |
| Year | 2003 |
| Volume | 27 |
| Issue | 2 |
| Pages | 417-440 |
| Publication date | 2003-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Urban and Regional Research (JOURNAL) |
| Journal identifiers | ISSN: 0309-1317 • E-ISSN: 1468-2427 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/1468-2427.00455 |
| OpenAlex | W2098475149 |
| Language | EN |
| Citations received | 304 |
| References cited | 36 |
The industrial 'Event City', host to World Fair, sporting, cultural and ceremonial mega-event, has been transformed in its late-capitalist form into the 'City as Event'- from the all year round festival city to the ubiquitous 'Cities of Culture'. These self-styled culture cities now look to the contemporary art museum and cultural district to provide a cosmopolitan edge to their promotional icons and associations, with Art now acknowledged as an 'industry'. Cities worldwide, irrespective of their indigenous culture and heritage (e.g. Guggenheim Bilbao, Rio et al.), are thus emulating the brand reinforcement witnessed in leisure and entertainment products and themed experiences, which themselves have entered the retail environment as prime urban consumption spaces. The paper critiques this evolution of the city of culture and the branded art facility in terms of their form and function, arguing that form has followed regional funding, and that culture-led regeneration and place-making now mirrors the product branding of Nike and Sony, vying with them for consumer and political attention through the use of star architecture and retail strategies that belie their public good/realm and cultural distinctions. The cost of these flagships and cultural strategies, the paper concludes, is borne in terms of cultural diversity and production versus consumption and mediation; in community cultural activity and amenity; and by those who do not have a stake in the gentrification process which attaches to these globalized grands projetsLa 'Ville de l'industrie de l'événement' (accueillant Exposition universelle ou méga-événement sportif, culturel ou commémoratif) est devenue sous sa dernière forme capitaliste la 'Ville-Evénement'- de la ville festivalière toute l'année, aux 'Villes culturelles' ubiquistes. Ces prétendues villes de culture comptent désormais sur le musée d'art contemporain et le quartier culturel pour fournir un atout cosmopolite à leurs associations et icônes promotionnelles, l'Art étant maintenant reconnu comme une 'industrie'. A travers le monde, quels que soient leurs culture et héritage locaux (ex.: Guggenheim Bilbao, Rio et autres), des villes sont donc en train d'imiter la consolidation de marque appliquée aux produits de loisirs et réalisations thématiques, lesquels ont pénétré la sphère du commerce de détail comme principal espace de consommation urbain. L'article critique cette évolution de la ville culturelle et du lieu artistique 'étiqueté', dans la forme et la fonction, affirmant que la forme a suivi le financement régional, et que la régénération ou la fabrication de lieux par la culture reflète la stratégie de marque des produits Nike et Sony; en effet, ils rivalisent avec eux pour attirer consommateurs et politiques, en utilisant une architecture vedette et des stratégies de distribution qui désavouent leurs distinctions culturelles et leur domaine ou bien public. Pour conclure, ces produits vedettes et stratégies culturelles ont un coût en termes de diversié et production culturelles (opposées à consommation et intervention), en charme et activité culturelle de la communauté, coût payé par ceux qui n'ont pas part au processus d'embourgeoisement associéà ces 'grands projets' internationaux
Aesthetics · Art · Art history · Consumption (sociology) · Cultural heritage · Cultural tourism · Economic growth · Economy · Entertainment · Exhibition · Gentrification · Media studies · Political science · Politics · Realm · Social science · Sociology · Tourism · Tourism geography · Urban culture · Cultural Heritage Management and Preservation · Cultural Industries and Urban Development · History · Law · Sport and Mega-Event Impacts
Arts-led or arts-fed? The role of the artist in Taipei’s cultural regeneration
All for One, One for All’
Nicolas Maisetti, Opération culturelle et pouvoirs urbains
Piazzas or Stadiums
Por qué las políticas culturales locales no cambian? Constricciones del modelo urbano, inercia en la gestión y batallas culturales en los «gobiernos del cambio» en Madrid y Barcelona (2015-2018)
What makes a city smart? Identifying core components and proposing an integrative and comprehensive conceptualization
Branding, legitimation and the power of museums
The Guggenheim Museum Helsinki Plan as a Media Debate
Geographies of everywhere and nowhere
Cinema-going during the Gezi protests
Selling the 'scary city
Alojamentos Turísticos em Lisboa
Turismo urbano e industrial en la periferia “postindustrial”
El diagnóstico de la crisis de la cultura en España
Cultura y políticas públicas después del diluvio. Las ciencias sociales y la refundación de la política cultural
The museum as destination. The role of iconic museums in urban boosterism
Exploring Urban Creativity
Reviving Public Spaces through Cycling and Gardening. Ljubljana – European Green Capital 2016
El modelo emprendedor de políticas culturales y el destination branding
Rankings, creatividad y urbanismo
Putting the ‘i’ in icon
Spatial Planning and Design Citizenship
CityEvents
Eventful Cities
Gentrification and the Artistic Dividend
Post-event Outcomes and the Post-modern Turn
Neo-liberal urban planning policies
Cultural and leisure clusters in Greek cities
Festivalization as a Creative City Strategy
Experience economy, creative class and business development in small Danish towns
Culture-led urban regeneration policies in the Ibero-American space
The Rise of a New Knowledge/Creative Economy
Nexus between creative industries and the built environment
La reconversion des territoires industriels par la culture dans les villes britanniques
Innovation and Creativity
Cultural policy as conflict transformation? Problematising the peacebuilding potential of cultural policy in Derry-Londonderry – UK City of Culture 2013
Brand-building: the creative city
Rethinking Place Branding and Place Making Through Creative and Cultural Quarters
Bohemia as Subculture; “Bohemia” as Industry
Museums as Urban Catalysts
Promoting Image and Identity in ‘Cultural Quarters’
The cultural production of cities
Cultural Capital and Local Development Nexus
Creative Multiplicities
Bilbao's Art Scene and the “Guggenheim effect” Revisited
On the Revitalized Waterfront
Cultural Policy and Urban Regeneration
Capitalising Culture
On place-making, participation and public art
Creativity and tourism in the city
The Guggenheim Museum Bilbao
Urban morphology and place identity in European cities
Regeneration of Cultural Quarters
Art, Gentrification and Regeneration – From Artist as Pioneer to Public Arts
Talking about art(s)
Cultural Policy and Urban Regeneration in Western European Cities
Event and Sustainable Culture-Led Regeneration
Heritage and Urban Regeneration
Urban Development and Cultural Policy “White Elephants”
Economics and the ecology of creativity
Culture and Tourism in Porto City Centre
Creative industries and urban tourism
Functionalism and representationalism in contemporary urban agendas
Artists are a tool for gentrification’
Down by the sea
Spain’s nation branding project Marca España and its cultural policy
Cultura, transformación urbana y empoderamiento ciudadano frente a la gentrificación
The promotion of creative industries as a tool for urban planning
The artistic precariat
The Power of Place
La gobernanza y la gestión de las instituciones culturales nacionales. De la oposición entre arte y economía a la articulación entre política cultural y gestión
The geography of buzz
The Visual Representation of Border Tourism
Becoming Asia’s Art Market Hub
Philosophic Money. The Contemporary Art System as a Market and Cultural Agent
Regional agglomeration index in the spatial location of creative industries
Financial Headwinds in the Performing Arts
Ministry of Cultural Re-Centralization? Spanish Cultural Policy, from a Regionalized State System to Madrid’s Promotion as Hegemonic Cultural Capital (1980-2019)
The problematization of ‘star architecture’ in architecture research
A constellation of stars
Revitalization, transformation and the ‘Bilbao effect’
Star architecture and urban transformation
From Calatrava to the ‘Concha Piquer’ effect
Cultural indicators in Abu Dhabi
Coping with shrinkage
From creative city to generative governance of the cultural policy system? The case of Barcelona's candidature as Unesco City of Literature
Cultural capital and metropolitan distinction
Local political change, the neo-creative city paradigm and the mutations of Valencian cultural branding
Introduction to SI
Constructing the creative neighborhood
Models for cultural development strategies and the experience of medium-sized cities in Central and Eastern Europe — A case of Poland
The life cycle of New York’s creative districts
The geography of celebrity and glamour
The cultural contradictions of the creative city
Working in the Australian suburbs
The weakest link
Stereotypical versus experiential destination branding
Reconsidering Sustainable Mobility Patterns in Cultural Route Planning
Artistic Interventions as Urban Planning Tools
What difference does democratic local governance make? Guggenheim museum initiatives in Abu Dhabi and Helsinki
The age of capital, 1848-1875
Loft living
Fantasy city
The Museum Time Machine
European Cities in Competition and the New ' Uses ' of Urban Design
Space and place
Economies of Signs and Space
Space and Symbols in an Age of Decline
Culture and the Public Sphere
Art for Whose Sake? Modern Art Museums and their Role in Transforming Societies
The Politics of Fun
The Fall of Public Man
Museum Culture
Urbanism, culture and the post-industrial city
The Cultural Economy
European ethnoscapes and urban redevelopment
The Cultural Economy of Cities
European funding of culture
A Reply to Beatriz Plaza’s ‘The Guggenheim‐Bilbao Museum Effect’
The Guggenheim‐Bilbao Museum Effect
The Age of Capital, 1848-1875
The Global and Local Dimensions of Place-making
Tourists at the Taj
Capitalism, cities, and the production of symbolic forms
City of Quarters
Living in a World Heritage City
Renaissance Revisited
The Cultural Economy of Cities
Disjuncture and Difference in the Global Cultural Economy
| Unique citing works | 304 |
|---|---|
| Citations per year | 5,43 |
| Citation span | 1970 - 2026 (57) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 283 |