Understanding the sustainable banking practices
Empirical evidence from an emerging economy
Bibliographic Data
| ID | 4388609 |
|---|---|
| Authors | Vikas Gautam (0000-0002-3363-8313, Department of Marketing & Business Strategy ICFAI Business School, IFHE Hyderabad Hyderabad Telangana India, corresponding author) |
| Year | 2024 |
| Volume | 74 |
| Issue | 251 |
| Pages | 69-86 |
| Publication date | 2024-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Social Science Journal (JOURNAL) |
| Journal identifiers | ISSN: 0020-8701 • E-ISSN: 1468-2451 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/issj.12446 |
| OpenAlex | W4383106090 |
| Language | EN |
| Citations received | 1 |
| References cited | 61 |
The objective of the current study was to design and test a conceptual framework for examining the drivers of customer intentions to use sustainable banking practices and services. This research applied the theory of planned behaviour, adding environmental knowledge (ENK) as a construct in addition to its fundamental variables. The primary data was acquired using a field survey method from a cross-sectional sample of 207 Indian bank customers. Covariance-based structural equation modelling technique was employed to test the study model. The findings demonstrated that one's attitude towards sustainable banking services is significantly influenced by one's ENK. No evidence of a significant mediation function for attitude towards sustainable banking services was found, which would have provided empirical support for the indirect relationship between ENK and purchase intentions. The findings also confirmed that purchasing intentions had a significant impact on actual behaviour. In particular, female bank customers showed higher levels of effects of consumer perceived efficacy and control over availability on buy intentions. The findings imply that bank managers should employ a sensible combination of old and modern communication channels to emphasize the value of a pollution-free environment to the public
Business · Conceptual model · Construct (python library) · Empirical evidence · Empirical research · Mediation · Political science · Purchasing · Sample (material) · Structural equation modeling · Test (biology) · Corporate Social Responsibility Reporting · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing
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| Unique citing works | 1 |
|---|---|
| Citations per year | 0.5 |
| Citation span | 2024 - 2024 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |