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The 'Strength of Weak Ties

Social Networking by Business Owners in the Highlands and Islands of Scotland

Bibliographic Data

ID4445869
AuthorsJane Atterton (0000-0003-3513-9005, Newcastle University, corresponding author)
Year2007
Volume47
Issue3
Pages228-245
Publication date2007-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociologia Ruralis (JOURNAL)
Journal identifiersISSN: 0038-0199 • E-ISSN: 1467-9523
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1467-9523.2007.00435.x
OpenAlexW2065116904
LanguageEN
Citations received52
References cited38

Drawing on recent studies of the importance of social networks and embeddedness in affecting the operation of businesses, this article reports the results of an empirical study of the social networks maintained by business owners located in three small towns in the highly peripheral Highlands and Islands of Scotland. Through a combination of a large-scale postal questionnaires and qualitative semi-structured interviews, the study found that, although business owners in all three towns place importance on maintaining embedded ties, there are differences between the towns in terms of the characteristics of the social networks maintained by owners. The respondents suggest several explanations for these differing patterns, including the number of in-migrants in the local area and the cultural characteristics of local people. The article discusses the implications of these patterns for the future development of the businesses and the towns in which they are located. In particular, it is argued that the strength of local social networks maintained by owners in very remote Wick may serve to hamper both their future business development and that of the wider local economy

Business · Business model · Business networking · Economic geography · Electronic business · Embeddedness · Geography · Interpersonal ties · Political science · Public relations · Scale (ratio) · Small business · Social media · Social network (sociolinguistics) · Social science · Sociology · Cultural Industries and Urban Development · Marketing · Rural development and sustainability · Social Capital and Networks

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Unique citing works52
Citations per year3,06
Citation span2009 - 2026 (18)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 48

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