How brands (don't) do things
"Corporate branding as practices of imagining "commens
Dados Bibliográficos
| ID | 4472269 |
|---|---|
| Autores | Kyung-Nan Koh (0000-0001-5625-4710, Hankuk University of Foreign Studies, autor correspondente) |
| Ano | 2015 |
| Volume | 2015 |
| Fascículo | 207 |
| Data de publicação | 2015-01-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Semiotica (JOURNAL) |
| Identificadores do periódico | ISSN: 0037-1998 • E-ISSN: 1613-3692 |
| Editora | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/sem-2015-0055 |
| OpenAlex | W2564926008 |
| Idioma | EN |
| Citações recebidas | 3 |
| Referências citadas | 37 |
How do brands do things (if, indeed, they do)? Using ethnographic data gathered inside a Hawaiian corporation, this paper examines how the brand form is developed imaginatively by stitching together the various voices of corporate stakeholders and also organizing the relationship between the corporation or their products and the targeted publics as participants in a hypothetical semiotic participation framework. The concept of
Advertising · Brand management · Business · Corporate branding · Corporation · Ethnography · Image stitching · Linguistics · Political science · Politics · Publics · Semiotics · Sociology · Anthropology · Computer Science · Law · Media, Gender, and Advertising
Course in General Linguistics
Brands
The Essential Peirce, Volume 2
Natural histories of discourse
Frame analysis
Signs in Society
How To Do Things With Words
Metaphysical Community
Tropes of Branding in Forms of Life
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person
Citation and Citationality
Natural Histories of Discourse
Discourse and the No-thing-ness of Culture
The Cultural Life of Intellectual Properties
Semiotics and framing
From genericide to viral marketing
Meet mediatization
Writing as a sociolinguistic object
A Semiotic Ontology of the Commodity
Axes of Evals
Participation
The Work of the New Economy
Publics and Counterpublics
Cultures of Circulation
Evaluation regimes and the qualia of quality
Softer soju in South Korea
Introduction
The Semiotics of Brand
Brand, Citationality, Performativity
Commodity Registers
Brand Community
Semiotics and the social analysis of material things
| Obras citantes distintas | 3 |
|---|---|
| Citações por ano | 0,27 |
| Intervalo de citações | 2015 - 2025 (11) |
| Velocidade de citação | recent |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |