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Stance markers in television news presentation

Expressivity of eyebrow flashes in the delivery of news

Bibliographic Data

ID4472452
AuthorsZhengrui Han (0000-0003-4135-9522, Jinan University), Hongqiang Zhu (0000-0003-1773-2198, Jinan University, corresponding author)
Year2018
Volume2018
Issue221
Pages279-300
Publication date2018-03-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSemiotica (JOURNAL)
Journal identifiersISSN: 0037-1998 • E-ISSN: 1613-3692
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/sem-2016-0138
OpenAlexW2736809199
LanguageEN
Citations received2
References cited25

The discourse of broadcast news is shifting toward being more "conversational." As a consequence, rather than assuming the traditional poker-face style of delivering news on television, news readers as televised personae are becoming more "informal" and "dialogic" in order to better relate to audiences. Eyebrow flashes, as a communicative resource in television news presentation, play an important part in construing the expressiveness of presentation and engaging with audiences. Drawing upon insights from nonverbal communication studies (especially the pragmatics of nonverbal communication) and discourse analysis, this paper explores the pragmatics of eyebrow flashes as a marker of expressivity in news delivery, and the interaction of eyebrow flashes with the verbal context, based on data collected from Chinese broadcast news in English. The analysis shows that eyebrow flashes are widely employed to initiate the theme of the agent in news messages (implicating "I know something"), to emphasize the focus of the news statements (implying "I am thinking now"), and to respond to the attributed statement (indicating "I want to know more"). Therefore, eyebrow flashes function to assist viewers in construing alignment with authors or reporters of news, as well as alignment with audiences. In addition, they serve to distill personal emotion to hybridize the institutional voice of news, thus rendering television news more "watchable" and engaging

Advertising · Context (archaeology) · Eyebrow · Framing (construction) · Linguistics · Media studies · News media · Nonverbal communication · Pragmatics · Presentation (obstetrics) · Sociology · Communication · Digital Communication and Language · Discourse Analysis in Language Studies · History · Language, Discourse, Communication Strategies · Psychology

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Unique citing works2
Citations per year0,5
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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