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Hyper(in)visibility and urban-mediatic populism in São Paulo

A Sociosemiotic Approach

Bibliographic Data

ID4473324
AuthorsPaolo Demuru (0000-0003-1559-9530, Universidade Paulista , São Paulo , Brazil, corresponding author)
Year2021
Volume2021
Issue239
Pages61-80
Publication date2021-03-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSemiotica (JOURNAL)
Journal identifiersISSN: 0037-1998 • E-ISSN: 1613-3692
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/sem-2019-0092
OpenAlexW3128138344
LanguageEN
Citations received3
References cited11

The aim of this article is to tackle the sociosemiotic strategies through which the relation between power and visibility is articulated in today's metropolitan São Paulo. Drawing on the theoretical-methodological framework of Greimasian and post-Greimasian semiotics, the following hypotheses are put forth: (1) contemporary São Paulo is characterized by a true visual hypertrophy, which manifests itself, all at once, in both its architectural and mediatic landscapes; (2) in São Paulo, power is hypervisible and apparently transparent; (3) the excess of images, gazes, and perspectives produces, in São Paulo, dense and wide areas of topological, mediatic, and social invisibility; (4) the predominant visibility in São Paulo can be qualified as a "populist" visibility. Based on these assumptions, this article intends to contribute to the consolidation of a critical debate on the visual matrices of power and on social processes of exclusion and inclusion currently in place in global metropolises. Likewise, it is intended to contribute to the elaboration of a theoretical-methodological framework capable of understanding and addressing the complexity of the phenomena that characterize such debate

Aesthetics · Art · Epistemology · Geography · Inclusion (mineral) · Invisibility · Metropolitan area · Political science · Politics · Populism · Power (physics) · Relation (database) · Semiotics · Social science · Sociology · Soundscape · Visibility · Artificial Intelligence · Computer Science · History · Philosophy · Public Spaces through Art · Semiotics and Representation Studies · Urban and sociocultural dynamics

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Unique citing works3
Citations per year0,75
Citation span2022 - 2024 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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