Multimodal genres and transmedia traversals

Social semiotics and the political economy of the sign

Bibliographic Data

ID4473373
AuthorsJ L Lemke (0000-0002-2582-8520, Stadtwerke Jülich (Germany), corresponding author), Jay Lemke
Year2009
Volume2009
Issue173
Publication date2009-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSemiotica (JOURNAL)
Journal identifiersISSN: 0037-1998 • E-ISSN: 1613-3692
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/semi.2009.012
OpenAlexW2095570224
LanguageCA
Citations received24
References cited5

Multimodal media make meaning by intersecting the semiotic resources of language, visual display, sound and music, cinematic movement, material artifacts, and abstract animation. As meaning-makers, we live across institutions and media and we make meanings that no single medium or institution can control. Transmedia franchises pursue us, colonizing the chronotopes of postmodern life to array the branded content of their media products everywhere we look and go. Social semiotics provides a foundation for critical multimedia analysis that can reach beyond the internal multimodality of individual works to grasp the social meanings of transmedia franchises and trans-institutional lives. In doing so, I argue that it must re-engage with the larger intellectual project of formulating a political economy of the sign

Aesthetics · Art · Epistemology · Linguistics · Literature · Meaning (existential) · Media studies · Multimodality · Political science · Politics · Postmodernism · Semiotics · Sign (mathematics) · Social semiotics · Sociology · Anthropology · Cultural Studies · Digital Games and Media · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Law