The rhetoric of toys
Barbie for president
Bibliographic Data
| ID | 4485844 |
|---|---|
| Authors | L Sills (0000-0001-7886-1626, Northern State University, corresponding author) |
| Year | 2019 |
| Volume | 8 |
| Issue | 2 |
| Pages | 122-141 |
| Publication date | 2019-05-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Play (JOURNAL) |
| Journal identifiers | ISSN: 2159-4937 • E-ISSN: 2159-4953 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/21594937.2018.1532723 |
| OpenAlex | W2898780252 |
| Language | EN |
| Citations received | 2 |
| References cited | 16 |
Since 1992, every presidential election cycle has featured a Barbie doll as a candidate in an effort to encourage little girls to learn about the American election process. The campaign itself has many rhetorical tools working in its favor: Barbie’s ability to incite ‘aspirational’ play has always been a fixture of her persona. The interactive website and public events launched by the campaign worked to enhance the sense of active identification that little girls felt toward the doll. However, the ridicule with which Barbie for President was received by the mainstream press may have completely invalidated the effort in the eyes of parents, whose buying power determined the success or failure of the educational effect. The criticism concludes that individual consumers faced with competing frames may interject their own perspectives into their interpretations of the doll, and may form their own opinions about the doll’s campaign
Advertising · Aesthetics · Art · Business · Criticism · Humanities · Literature · Mainstream · Media studies · Persona · Political science · Politics · Presidential election · Presidential system · Rhetoric · Rhetorical criticism · Rhetorical question · Sociology · Gender, Feminism, and Media · Law · Media Studies and Communication · Media, Gender, and Advertising
Barbie’s Queer Accessories
The Most Beautiful Girl in the World
Young Women's Blogs as Ethical Spaces
The Truth About Girls and Boys
Just a Doll”
III. Examining Gender Gaps in Sociopolitical Attitudes
Does Barbie make girls want to be thin? The effect of experimental exposure to images of dolls on the body image of 5- to 8-year-old girls
The rhetoric of identification and the study of organizational communication
Islamic Barbie
The Ambiguity of Play
Toys as Culture
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,67 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |