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Infidelity and the Internet

The Geography of Ashley Madison Usership in the United States

Bibliographic Data

ID4486213
AuthorsMichael L Chohaney, Kimberly A Panozzo (0000-0001-6969-6016)
Year2018
Volume108
Issue1
Pages69-91
Publication date2018-01-01
Open AccessYes
TypeARTICLE
VenueGeographical Review (JOURNAL)
Journal identifiersISSN: 0016-7428 • E-ISSN: 1931-0846
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1111/gere.12225
OpenAlexW2529686057
LanguageEN
Citations received7
References cited40

Ashley Madison(.com) has earned several million dollars facilitating extramarital affairs online; however, the market determinants of online infidelity matchmaking have not been researched. The now‐infamous customer data breach in 2015 provided a unique opportunity to analyze a large population of individuals (N=702,309) who paid to engage in extramarital affairs using Ashley Madison. Aggregating this sensitive data into spatial units, we measured the relationship between several theorized market determinants and Ashley Madison subscription and spending rates in major United States markets. We found income is the leading market determinant for internet‐facilitated infidelity, indicating the service behaves as a luxury good; further, several characteristics related to infidelity at the individual‐level were also significant, including the negative relationship between religiosity and infidelity. Strong regression model performance suggests these results are robust insights into the market for online infidelity‐matchmaking

Advertising · Business · Economics · Population · Religiosity · Service (business · Sociology · The Internet · Computer Science · Demography · Evolutionary Psychology and Human Behavior · Marketing · Marriage and Sexual Relationships · Psychology · Sexuality, Behavior, and Technology · Social Psychology

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Citations per year1
Citation span2019 - 2026 (8)
Highly citedNo

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