Place in Advertising

Bibliographic Data

ID4491996
AuthorsDouglas K Fleming, Richard Roth (0000-0002-9472-0687)
Year1991
Volume81
Issue3
Pages281
Publication date1991-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGeographical Review (JOURNAL)
Journal identifiersISSN: 0016-7428 • E-ISSN: 1931-0846
PublisherJSTOR (PUBLISHER)
DOI10.2307/215632
OpenAlexW2328827265
LanguageEN
Citations received15
References cited1

Place is a vital component in advertising. Images of place are used to market products, locations, and services to a wide variety of consumers. The images fall into three main groups according to specific, generic, or fictitious characteristics of the places depicted. The geographical hierarchy of these groups ranges from local to global scale. PLACE, used as setting or symbol, can be a vital component in the graphics and text of modern advertisements. We use the term place in its com- mon-vernacular meaning to examine how advertisers invoke real or imagined sites to create an appealing context for marketing a product or a service. The image of place is intended to persuade: context becomes argu- ment; thus the choice of place is likely to be carefully calculated. The primary concern of this article is the ways images of place are used. We try to let the advertisements speak for themselves. The place images suggest their own classification categories. This approach is unavoidably impressionistic, but it provides basic materials for more comprehensive semiotic analysis and begins to reveal some strange new geographies

Advertising · Business · European Cultural and National Identity · Landscape and Cultural Studies · Urban Development and Cultural Heritage