The Nature of Communications Practice in a Dependent Society
Bibliographic Data
| ID | 4500696 |
|---|---|
| Authors | Armand Mattelart (corresponding author) |
| Year | 1978 |
| Volume | 5 |
| Issue | 1 |
| Pages | 13-34 |
| Publication date | 1978-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Latin American Perspectives (JOURNAL) |
| Journal identifiers | ISSN: 0094-582X • E-ISSN: 1552-678X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0094582x7800500102 |
| OpenAlex | W2022903390 |
| Language | EN |
| Citations received | 8 |
| References cited | 2 |
In a capitalist society every activity and every product participate in the world and logic of commodities. The very language which allows the sense of this activity and of this product - whatever they may be - to be transmitted to the public is the language of the merchant; this mercantile language is transformed into the lord and master of all languages. The mercantile form is the general form of exchange. The activity and product of communication do not escape dominant social relationships. In order to establish the mercantile form of communications, to make of it a natural activity - an activity which is achieved without those who are dominated (i.e., the receivers) suspecting its identity as an instrument of domination controlled by a particular class - the means of communication undergo a process of fetishization, like that to which all activities and products are subjected. Under the influence of fetishism, living beings are transformed into things (factors of production) and things begin to live. Thus, money works, capital produces. In the same way, the media act. To guarantee its legitimacy, the capitalist mode of production needs a collection of fetishes which fortify its rationale of social domination. The appearance of these fetishes is intimately connected to the development of the productive forces. Marx spoke of the fetishism of commodities and money and described it as inherent to the capitalist mode of production. To make a fetish
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| Unique citing works | 8 |
|---|---|
| Citations per year | 0,26 |
| Citation span | 1995 - 2022 (28) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |