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Counterculture and Mission

Jews for Jesus and the Vietnam Era Missionary Campaigns, 1970-1975

Bibliographic Data

ID4517539
AuthorsYaakov Ariel (0009-0000-5932-4999, corresponding author)
Year1999
Volume9
Issue2
Pages233-257
Publication date1999-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueReligion and American Culture A Journal of Interpretation (JOURNAL)
Journal identifiersISSN: 1052-1151 • E-ISSN: 1533-8568
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1525/rac.1999.9.2.03a00050
OpenAlexW4254480927
LanguageEN
Citations received1
References cited6

In the early 1970's, Americans noticed a striking group of people: young men and women who stood in crowded city areas, wearing T-shirts with the motto "Jews for Jesus" and distributing leaflets calling upon Jews to embrace Jesus as their savior. These people made such a strong impression and attracted so much attention that, in the eyes of many, Jews for Jesus became associated with all attempts to evangelize Jews in America, as well as becoming one of the better known groups among the Jesus Movement. Directing its attention to members of the new counterculture and adapting to the young people's style and manners, Jews for Jesus differed sharply from evangelizing organizations of the earlier period. Whereas the older generation of missionaries strictly adhered to mid-century norms of conservative evangelical propriety, the new organization believed that its more daring approach would prove more effective with the younger generation and would eventually gain evangelical approval

Aesthetics · Art · Art history · Counterculture · Literature · Sociology · Theology · American Political and Social Dynamics · Communism, Protests, Social Movements · History · Philosophy · Race, History, and American Society · Religious studies

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Unique citing works1
Citations per year0,13
Citation span2018 - 2018 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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