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"Putting a "Good Face on the Nation

Beauty, Memes, and the Gendered Rebranding of Global Colombianidad

Bibliographic Data

ID4520525
AuthorsMaría Elena Cepeda (0000-0002-6076-4083, corresponding author)
Year2018
Volume46
Issue1-2
Pages121-138
Publication date2018-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueWomen's studies quarterly (JOURNAL)
Journal identifiersISSN: 0732-1562 • E-ISSN: 1934-1520
PublisherProject MUSE (PUBLISHER • US)
DOI10.1353/wsq.2018.0005
OpenAlexW2801750963
LanguageEN
Citations received8
References cited6

Via the discursive analysis of various memes, this essay interrogates the linkages between global Colombianidad and beauty in the #ItsColombiaNOTColumbia (#ICNC) social media campaign, and examines the centrality of Colombians' digital labor in the production and circulation of media texts. It argues that in its efforts to contest the masculinist violence and political corruption permeating global scripts about Colombia, the #ICNC campaign ultimately reinforces the symbolic and material violence that has been waged against racialized, gendered bodies since the colonial era

Art · Beauty · Centrality · Colonialism · CONTEST · Language change · Literature · Media studies · Political science · Politics · Rebranding · Scripting language · Social science · Sociology · Discourse Analysis in Language Studies · Gender Studies · Gender, Feminism, and Media · Humor Studies and Applications · Law

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    Open Access•Diane R Garbow•Latino Studies•2020

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    Open Access•Lina Rincón, Johana Londoño et al.•Latino Studies•2020

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    Open Access•María Elena Cepeda•Latino Studies•2020

  • Performing Representational Labor

    Jillian M Báez•Feminist Media Studies•2022

  • Coloring your prejudices

    Marta Milena Barrios, Andrea Cancino-Borbón et al.•Feminist Media Studies•2020

  • Social media and the mediation of everyday violence

    Open Access•Esteban Morales•New Media & Society•2024

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    Open Access•Esteban Morales, Jaigris Hodson et al.•Social Media + Society•2025

  • From Polarization to Hate

    Open Access•María Antonia Paz, María Antonia Paz Rebollo et al.•Social Media + Society•2021

  • Affective Publics

    Zizi Papacharissi•Affective publics•2014

  • Reconsidering Value and Labour in the Digital Age

    Open Access•Catherine Fuchs, Eran Fisher et al.•Reconsidering Value and Labour in…•2015

  • Unthinking Eurocentrism

    Ella Shohat, Robert Stam•Sightlines : Unthinking…•2013

  • Memes in Digital Culture

    Limor Shifman•Memes Mit Press Essential Knowledge•2013

  • Showtime Thinks, Therefore I Am

    Open Access•Kelly Kessler•Television & New Media•2011

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    Open Access•Michelle Rocío Nasser De La Torre•Latino Studies•2013

Unique citing works8
Citations per year1,33
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 8

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