Private higher education in Malaysia
Students' Satisfaction Levels and Strategic Implications
Bibliographic Data
| ID | 4545182 |
|---|---|
| Authors | M Sadiq Sohail (0000-0002-9253-8515, King Fahd University of Petroleum and Minerals), Mohammad Saeed (0000-0001-7691-7964, Minot State University) |
| Year | 2003 |
| Volume | 25 |
| Issue | 2 |
| Pages | 173-181 |
| Publication date | 2003-11-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Higher Education Policy and Management (JOURNAL) |
| Journal identifiers | ISSN: 1360-080X • E-ISSN: 1469-9508 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1360080032000122642 |
| OpenAlex | W2097449044 |
| Language | EN |
| Citations received | 2 |
| References cited | 1 |
The main objective of this paper is to examine the satisfaction levels of students pursuing private higher education in Malaysia. A brief introduction on the marketing orientation of higher education and a review of related literature is undertaken. A discussion of the market-sensitive higher education system follows. The paper presents conclusions from a survey that shows country preference of overseas universities among Malaysian students, the problems perceived by them, student views on teaching faculty and sources of information about overseas programmes. The paper concludes by identifying key strategic implications
Business · Economic growth · Economics · Higher education · Market Orientation · Political science · Preference · Public relations · Strategic planning · Hospitality and Tourism Education · International Student and Expatriate Challenges · Management and Marketing Education · Psychology · Marketing
| Citations per year | 0.13 |
|---|---|
| Citation span | 2011 - 2012 (2) |
| Highly cited | No |