University brand building and recognition
Experiences of a selected young university in China
Bibliographic Data
| ID | 4545930 |
|---|---|
| Authors | Catherine Yuan Gao (0000-0001-9290-4397, Southern University of Science and Technology), Kexin Yu (0000-0003-4201-5270, University of Oxford), Xu Liu (0000-0002-1567-7925, Southern University of Science and Technology) |
| Year | 2024 |
| Volume | 46 |
| Issue | 3 |
| Pages | 307-320 |
| Publication date | 2024-05-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Higher Education Policy and Management (JOURNAL) |
| Journal identifiers | ISSN: 1360-080X • E-ISSN: 1469-9508 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1360080x.2024.2344236 |
| OpenAlex | W4395076131 |
| Language | EN |
| Citations received | 1 |
| References cited | 40 |
Advertising · Business · China · Economic growth · Economics · Higher education · Mathematics education · Medical education · Political science · Sociology · Corporate Identity and Reputation · International Student and Expatriate Challenges · Management and Marketing Education · Medicine · Psychology · Marketing
Measuring Brand Equity Across Products and Markets
Case Study Research
Distinction
Cultural Brands/Branding Cultures
The Determinants of Brand Positioning in Higher Education – What Dominantly Influences Students’ Satisfaction? / Odrednice pozicioniranja brenda u visokom obrazovanju – što najviše utječe na zadovoljstvo studenata
The Logic of Practice
Global field and global imagining
Revisiting Horizontal Stratification in Higher Education
Strategic Agency and System Diversity
Stratification in Higher Education and Its Relationship with Social Inequality
Industry, Firm, Job Title
Symbolic capital and social classes
The earnings payoff from attending a selective college
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |