Researching hate speech online
Exploring the potential and limitations of Facebook as a survey tool in Africa
Bibliographic Data
| ID | 4563776 |
|---|---|
| Authors | Caitlyn Mcgeer (0009-0005-2902-2099, University of Oxford), Nicole Stremlau (0000-0002-2728-2293, University of Oxford) |
| Year | 2024 |
| Volume | 17 |
| Issue | 3 |
| Pages | 172-186 |
| Publication date | 2024-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Methodological Innovations (JOURNAL) |
| Journal identifiers | ISSN: 2059-7991 • E-ISSN: 2059-7991 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/20597991241264838 |
| OpenAlex | W4402410018 |
| Language | EN |
| References cited | 36 |
As part of a broader research program, we sought to conduct surveys with social media users in several African countries to gauge their definitional understandings of online hate and mis/disinformation; awareness of content moderation processes; and flagging/reporting. The challenge, however, was how to conduct survey research in difficult-to-reach places, some of which are affected by violent conflict, and within a limited budget. Social media platforms present unique opportunities for researchers to recruit participants in these contexts. These platforms show promise in reaching participants who would otherwise be unreachable, but they pose significant limitations as well. Given that our aim was to reach social media users, we used Facebook to advertise our survey, drawing on the breadth of research on using the platform as a research tool and the fact it has a large user base in the targeted countries. In this article, we explore the practicalities, challenges, and limitations of Facebook as a tool for survey research in African countries
Cyberpsychology · Data science · Internet privacy · Media studies · Political science · Social media · Sociology · World Wide Web · Computer Science · Hate Speech and Cyberbullying Detection · Privacy, Security, and Data Protection · Psychology · Social Media and Politics
Inequalities and content moderation
Engaging citizens in sustainability research
Introduction to Survey Quality
Recruitment in response to a pandemic
The practice of informal marriages in the Muslim world
Facebook User Research Using a Probability-Based Sample and Behavioral Data
Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials
Facebook Digital Traces for Survey Research
Social media as a recruitment and data collection tool
The potential of online sampling for studying political activists around the world and across time
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Leveraging Facebook's Advertising Platform to Monitor Stocks of Migrants
Traditional versus Facebook-based surveys
What's to Like? Facebook as a Tool for Survey Data Collection
| Highly cited | No |
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