Nudges for Covid-19 voluntary vaccination
How to explain peer information
Bibliographic Data
| ID | 4592147 |
|---|---|
| Authors | Seiko Sasaki (0000-0002-2268-017X, Osaka International Cancer Institute, corresponding author), T Saito (0000-0001-6250-4464, National Institute of Infectious Diseases), Fumio Ohtake (0000-0002-8825-7446, Osaka International Cancer Institute) |
| Year | 2022 |
| Volume | 292 |
| Pages | 114561 |
| Publication date | 2022-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Science & Medicine (JOURNAL) |
| Journal identifiers | ISSN: 0277-9536 • E-ISSN: 1873-5347 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.socscimed.2021.114561 |
| PMID | 34823128 |
| OpenAlex | W3214630773 |
| Language | EN |
| Citations received | 22 |
| References cited | 61 |
Vaccination promotion is a crucial strategy to end the COVID-19 pandemic; however, individual autonomy should also be respected. This study aimed to discover other-regarding information nudges that can reinforce people's intention to receive the COVID-19 vaccine without impeding their autonomous decision-making. In March 2021, we conducted an online experiment with 1595 people living throughout Japan, and randomly assigned them either of one control group and three treatment groups that received messages differently describing peer information: control, comparison, influence-gain, and influence-loss. We compared each message's effects on vaccination intention, autonomous decision-making, and emotional response. We found that the influence-gain nudge was effective in increasing the number of older adults who newly decided to receive the vaccine. The comparison and influence-loss nudges further reinforced the intention of older adults who had already planned to receive it. However, the influence-loss nudge, which conveys similar information to the influence-gain nudge but with loss-framing, increased viewers' negative emotion. These messages had no promoting effect for young adults with lower vaccination intentions at baseline. Based on the findings, we propose governments should use different messages depending on their purposes and targets, such as comparison instead of influence-loss, to encourage voluntary vaccination behavior
Autonomy · Baseline (sea · Framing (construction · Health communication · Nudge theory · Political science · Promotion (chess · Vaccination · Behavioral Health and Interventions · Medicine · Misinformation and Its Impacts · Psychology · Social Psychology · Vaccine Coverage and Hesitancy · Immunology
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| Unique citing works | 22 |
|---|---|
| Citations per year | 5,5 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 22 |