Effects of promotion on pharmaceutical demand
Bibliographic Data
| ID | 4596056 |
|---|---|
| Authors | John I Mackowiak (University of North Carolina at Chapel Hill), Jean Paul Gagnon (0009-0003-3959-4918, University of North Carolina at Chapel Hill) |
| Year | 1985 |
| Volume | 20 |
| Issue | 11 |
| Pages | 1191-1197 |
| Publication date | 1985-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Science & Medicine (JOURNAL) |
| Journal identifiers | ISSN: 0277-9536 • E-ISSN: 1873-5347 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/0277-9536(85)90197-2 |
| PMID | 4023756 |
| OpenAlex | W2043360131 |
| Language | EN |
| Citations received | 1 |
| References cited | 3 |
Advertising · Business · Economics · Expansive · Market share · Microeconomics · Price elasticity of demand · Promotion (chess · Pharmaceutical industry and healthcare · Marketing
| Citations per year | 0.04 |
|---|---|
| Citation span | 2000 - 2000 (1) |
| Highly cited | No |