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Effects of promotion on pharmaceutical demand

Bibliographic Data

ID4596056
AuthorsJohn I Mackowiak (University of North Carolina at Chapel Hill), Jean Paul Gagnon (0009-0003-3959-4918, University of North Carolina at Chapel Hill)
Year1985
Volume20
Issue11
Pages1191-1197
Publication date1985-01-01
Open AccessYes
TypeARTICLE
VenueSocial Science & Medicine (JOURNAL)
Journal identifiersISSN: 0277-9536 • E-ISSN: 1873-5347
PublisherElsevier BV (PUBLISHER)
DOI10.1016/0277-9536(85)90197-2
PMID4023756
OpenAlexW2043360131
LanguageEN
Citations received1
References cited3

Advertising · Business · Economics · Expansive · Market share · Microeconomics · Price elasticity of demand · Promotion (chess · Pharmaceutical industry and healthcare · Marketing

  • A (des)informação sobre medicamentos

    Open Access•José Augusto Cabral De Barros•Cadernos de Saude Publica•2000

Citations per year0.04
Citation span2000 - 2000 (1)
Highly citedNo

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