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Platforms and the pandemic

A case study of fashion rental platforms during Covid-19

Bibliographic Data

ID4645089
AuthorsTaylor Brydges (0000-0002-8139-005X, Department of Human Geography Stockholm University Stockholm Sweden, corresponding author), Lisa Heinze (0000-0001-7564-540X, Sydney Environment Institute University of Sydney Sydney NSW Australia), Monique Retamal (0000-0002-3128-8807, Institute for Sustainable Futures University of Technology Sydney Sydney NSW Australia), Claudia Elisabeth Henninger (0000-0002-9978-5340, Department of Materials University of Manchester Manchester UK)
Year2021
Volume187
Issue1
Pages57-63
Publication date2021-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGeographical Journal (JOURNAL)
Journal identifiersISSN: 0016-7398 • E-ISSN: 1475-4959
PublisherWiley (PUBLISHER • GB)
DOI10.1111/geoj.12366
OpenAlexW3097679375
LanguageEN
Citations received5
References cited22

From Airbnb to Uber, the sharing or platform economy has reshaped many aspects of our economy and society. In recent years, fashion rental platforms have gained in popularity, fuelling the introduction of the platform economy in fashion. When the COVID-19 pandemic hit, the impact on fashion rental platforms was abrupt, with demand disappearing seemingly overnight as events were cancelled and many people began working from home. Drawing on a case study of fashion rental platforms, we explore the immediate consequences of the pandemic on this segment of the platform economy, examining both the challenges these platforms face in the short term and the strategies platforms have adopted to try and weather the storm. We highlight how the impact of the COVID-19 pandemic on fashion rental platforms thus far intersects with issues pertaining to value creation, precarious work, gender, and sustainable consumption. In doing so, we reflect on how fashion rental platforms inform understanding of the platform economy more broadly and conclude by suggesting themes for future research

Business · Coronavirus disease 2019 (COVID-19 · Economics · Economy · Pandemic · Political science · Popularity · Renting · Sharing economy · Consumer Retail Behavior Studies · Digital Economy and Work Transformation · Sharing Economy and Platforms

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Unique citing works5
Citations per year1,67
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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