Artificial intelligence development and dissemination impact on the sports industry labor market

Bibliographic Data

ID4686185
AuthorsEkaterina Glebova (0000-0002-0396-7271, Complexité, Innovation et Activités Motrices et Sportives), Dag Øivind Madsen (0000-0001-8735-3332, University of South-Eastern Norway), Paulína Mihaľová (0000-0002-9954-7203, Comenius University Bratislava), Gábor Géczi (0000-0002-6996-1550, Hungarian School Sport Federation), Alexandra Mittelman (0000-0002-7336-4599, Comenius University Bratislava), Bojan Jorgič (0000-0002-2315-848X, Comenius University Bratislava)
Year2024
Volume6
Publication date2024-03-28
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFrontiers in Sports and Active Living (JOURNAL)
Journal identifiersISSN: 2624-9367 • E-ISSN: 2624-9367
PublisherFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fspor.2024.1363892
OpenAlexW4393273813
LanguageEN
Citations received6
References cited19

PurposeThe objective of this study is to explore the impact of artificial intelligence (AI) development on the sports industry labor market, the ways in which AI has influenced the demand for labor, created new job opportunities, and impacted existing job roles.MethodologyIt refers to the inductive approach in the spirit technological determinism theory. It is based on the literature review and written qualitative, semi-structured interviews (N = 14) with sports human resources, management, and technology professionals (purposive sampling). Analysis involved inductive coding and line-by-line analytics of the data.FindingsThe labor market implications of AI in the sports industry are multifaceted. New job roles are likely to emerge, demanding a blend of AI expertise, data-analysis skills, and sports domain knowledge. Professionals in roles such as sports data analysts and marketing experts may find increasing opportunities. However, certain jobs undergo transformation as AI automates routine tasks. It requires individuals to upskill or transition to roles that require a deeper understanding of AI. This necessitates the creation of responsibilities focused on ethical AI governance and oversight.OriginalityIt is important to research the impact of AI dissemination on the sports industry labor market in a holistic manner because the effects of AI are complex and far-reaching. While there are potential benefits to the implementation of AI, there are also potential risks and challenges that need to be addressed, the implementation of AI in the sports industry could have broader social and ethical implications that need to be considered

Business · Corporate governance · Economics · Knowledge management · Management · Political science · Public relations · Computer Science · Doping in Sports · Sports Analytics and Performance · Marketing

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