George Eastman's Modern Stone-Age Family

Snapshot Photography and the Brownie

Datos Bibliográficos

ID4743502
AutoresM Olivier (0009-0000-7402-7300), Martin S Olivier (0000-0002-5030-6134, autor de correspondencia)
Año2007
Volumen48
Número1
Páginas1-19
Fecha de publicación2007-01-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaTechnology and Culture (JOURNAL)
Identificadores de la revistaISSN: 0040-165X • E-ISSN: 1097-3729
EditorialProject MUSE (PUBLISHER • US)
DOI10.1353/tech.2007.0035
OpenAlexW2033290711
IdiomaEN
Citas recibidas10
Referencias citadas6

In 1900, George Eastman brought snapshot photography to the masses with the introduction of the $1 Brownie camera. Borrowing the name and likeness of the folkloric creatures popularized (or instrumentalized) by Palmer Cox, Eastman conflates folklore and technology. He allies his product with an enchanted world, and creates a magical tale of origins for the little box camera. This essay analyzes the advertising campaign that first mass-marketed modern snapshot photographing as a form of folk narrative

Archaeology · Art · Art history · Creatures · Folklore · George (robot) · Literature · Narrative · Photography · Snapshot (computer storage) · Visual arts · Comics and Graphic Narratives · Computer Science · Folklore, Mythology, and Literature Studies · History · Media, Gender, and Advertising