Getting More People on the Stairs
The Impact of a New Message Format
Bibliographic Data
| ID | 4763822 |
|---|---|
| Authors | Jacqueline Kerr (0000-0003-2341-8138), Frank F Eves (0000-0002-4921-7169), Douglas Carroll (University of Birmingham) |
| Year | 2001 |
| Volume | 6 |
| Issue | 5 |
| Pages | 495-500 |
| Publication date | 2001-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/135910530100600503 |
| PMID | 22049448 |
| OpenAlex | W2084711781 |
| Language | EN |
| Citations received | 6 |
| References cited | 14 |
Previous research has found that poster prompts are associated with significant increases in stair use. The present study examined the use of messages on the stair risers, as an alternative to posters, to encourage stair climbing. Observers monitored shoppers' stair and escalator use over a 2-week baseline and 6-week intervention period. The prevalence of stair use increased from a baseline value of 8.1 percent to 18.3 percent when the motivating messages were in place. This increase is greater than that found in studies that used poster prompts in shopping centre venues. The apparent advantage of stair-riser banners is discussed in terms of their visibility and attractiveness, as well as their capacity to present multiple messages likely to appeal to a broader constituency. It is concluded that promoters of physical activity should use colourful, tailored stair-riser banners, rather than posters, to encourage stair climbing
Advertising · Attractiveness · Baseline (sea · Business · Climbing · Intervention (counseling · Physical therapy · Political science · Stair climbing · Stairs · Engineering · Evacuation and Crowd Dynamics · Medicine · Psychology · Traffic and Road Safety · Urban Transport and Accessibility · Applied Psychology
Encouraging Stair Use
Is Child Health at Risk While Families Wait for Housing Vouchers
Population Approaches to Improve Diet, Physical Activity, and Smoking Habits
A multi-component stair climbing promotional campaign targeting calorific expenditure for worksites; a quasi-experimental study testing effects on behaviour, attitude and intention
Active urbanism and choice architecture
Promoting Stair Use
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,24 |
| Citation span | 2001 - 2023 (23) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |