Colluding with Neo-Liberalism
Post-Feminist Subjectivities, Whiteness and Expressions of Entitlement
Bibliographic Data
| ID | 4764008 |
|---|---|
| Authors | Karen Wilkes (0000-0002-5764-3715, corresponding author) |
| Year | 2015 |
| Volume | 110 |
| Issue | 1 |
| Pages | 18-33 |
| Publication date | 2015-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Feminist Review (JOURNAL) |
| Journal identifiers | ISSN: 0141-7789 • E-ISSN: 1466-4380 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1057/fr.2015.19 |
| OpenAlex | W1032234521 |
| Language | EN |
| Citations received | 31 |
| References cited | 51 |
This discussion contributes to the ongoing debates regarding the (re)sexualisation of female bodies in popular and visual culture. Visual texts display the upper middle-class white female as the carrier of mainstream neo-liberal values in Western societies, and the success of this approach is the twinning of the culture of individualism, self-interest and market values with feminist vocabularies; namely, choice, freedom and independence. Drawing on a broad feminist scholarship that includes discussions on the influence of the HBO series Sex and the City, semiotic analysis is combined with intersectionality to gain an understanding of how gender, class and sexuality shape and reinforce whiteness as entitled to luxury in an advertising campaign for Michael Kors luxury goods. Contemporary representations have expanded to include representations of affluent women who appear to have it all. These new post-feminist subjectivities promote an aesthetic of wealth, to display privileged whiteness, heterosexuality, normative Western beauty ideals and individualism. An intersectional approach reveals the apparent neutrality of neo-liberal values as being an expression of whiteness, specifically in representations of white women as economically independent neo-liberal subjects who display their status through the conspicuous consumption of luxury brands
Aesthetics · Art · Feminism · Human sexuality · Individualism · Intersectionality · Liberalism · Political science · Politics · Sociology · Gender Roles and Identity Studies · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising
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Hiding in plain sight
Pursuing “Wellness”
Negotiating ugly feelings
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How Goopy are you?’ Women, Goop and cosmic wellness
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Judith Butler
Class, Self, Culture
Intersectionality
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The Anthropology of the State in the Age of Globalization
Modern Feminist Thought
Materialist Feminism
Whiteness, Class and the Legacies of Empire
Femininity and Domination
Young, female and black
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Stuart Hall
White Nation
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Feminism Is for Everybody
Gender Trouble
Understanding black academic attainment
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Postfeminist media culture
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| Unique citing works | 31 |
|---|---|
| Citations per year | 3,44 |
| Citation span | 2017 - 2026 (10) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 30 |