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From Spice to Tea

On Consumer Choice and the Justification of Value in the Early Modern Low Countries

Bibliographic Data

ID4774546
AuthorsWouter Ryckbosch (0000-0003-0269-4950, Vrije Universiteit Brussel, corresponding author)
Year2019
Volume242
Issue1
Pages37-78
Publication date2019-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePast & Present (JOURNAL)
Journal identifiersISSN: 0031-2746 • E-ISSN: 1477-464X
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/pastj/gty046
OpenAlexW2912019796
LanguageEN
Citations received3
References cited3

This article uses the case of exotic comestibles consumed in the Low Countries to study the problem of continuity versus transformation in early modern consumer behaviour. The paradigm of changing consumer behaviour resulting from the emergence of the market economy has increasingly been rejected by scholars of late medieval and Renaissance material culture. However, an integrated approach that attempts to bridge the conceptual and methodological gap has so far been missing. By examining a large body of discursive sources on the introduction of exotic comestibles in the early modern Low Countries from a fresh theoretical perspective (that of conventions theory), this article proposes a novel reconciliation between the two perspectives on the history of consumption before the Industrial Revolution. The focus on exotic goods also allows for a nuanced perspective on the role of the non-western world in shaping new consumer patterns, and contributing to the great transformation in European economy and society.

Art · Business · Consumer behaviour · Consumption (sociology) · Early Modern Europe · Economics · Economy · Industrial Revolution · Perspective (graphical) · Political science · Positive economics · Social science · Sociology · The Renaissance · Value (mathematics) · Historical Economic and Social Studies · Historical Influence and Diplomacy · History · Law · Marketing · Reformation and Early Modern Christianity

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Unique citing works3
Citations per year0,5
Citation span2020 - 2021 (2)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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