Timing crisis information release via television

Datos Bibliográficos

ID4812165
AutoresJiuchang Wei (0000-0003-4884-0669, Curtin University), Dingtao Zhao (University of Science and Technology of China), Feng Yang (0009-0008-1432-2234, University of Science and Technology of China), Shaofu Du (0000-0003-2133-1450, University of Science and Technology of China), Дора Маринова (0000-0001-5125-8878, Curtin University), Dora Marinova
Año2010
Volumen34
Número4
Páginas1013-1030
Fecha de publicación2010-10-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaDisasters (JOURNAL)
Identificadores de la revistaISSN: 0361-3666 • E-ISSN: 1467-7717
EditorialWiley (PUBLISHER • GB)
DOI10.1111/j.1467-7717.2010.01180.x
PMID20572851
OpenAlexW2160735812
IdiomaEN
Citas recibidas9
Referencias citadas34

When and how often to release information on television are important issues in crisis and emergency risk communication. There is a lot of crisis information, including warnings and news, to which people should have access, but most of it is not significantly urgent to interrupt the broadcasting of television programmes. Hence, the right timing for the release of crisis information should be selected based on the importance of the crisis and any associated communication requirements. Using recursive methods, this paper builds an audience coverage model of crisis information release. Based on 2007 Household Using TV (HUT) data for Hefei City, China, the optimal combination of broadcasting sequence (with frequencies between one and eight times) is obtained using the implicit enumeration method. The developed model is applicable to effective transmission of crisis information, with the aim of reducing interference with the normal television transmission process and decreasing the psychological effect on audiences. The same model can be employed for other purposes, such as news coverage and weather and road information

Advertising · Broadcasting (networking · Business · Computer network · Computer security · Crisis communication · Information transmission · Interference (communication · Interrupt · Political science · Process (computing · Public relations · Telecommunications · Transmission (telecommunications · Computer Science · Disaster Management and Resilience · Evacuation and Crowd Dynamics · Public Relations and Crisis Communication