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Moral Struggles in Markets

The Fight against Battery Cages and the Rise of Cage-Free Eggs in Switzerland

Bibliographic Data

ID4827136
AuthorsPhilip Balsiger (0000-0001-9399-7230, University of Neuchâtel, corresponding author)
Year2016
Volume57
Issue3
Pages419-450
Publication date2016-12-01
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Sociology (JOURNAL)
Journal identifiersISSN: 0003-9756 • E-ISSN: 1474-0583
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0003975616000175
OpenAlexW2572002288
LanguageEN
Citations received16
References cited47

Practices within markets are widely regulated and sometimes contested on the basis of moral judgments. Moral entrepreneurs challenge markets and market practices while firms and industry actors defend them, leading to moral struggles opposing different orders of worth. Based on an historical case study, this paper develops a theoretical framework to study moral struggles in markets as social and political processes around commensurability. It identifies three core arenas in which moral struggles play out: ideas, where the morality of specific practices itself is contested and actors ground their moral claims in different institutional orders for legitimation; the economy, where the market viability of changing moral standards is at stake; and politics, where commensuration reflects political power struggles. Through a socio-historical analysis of the fight against battery cages in Swiss egg production in the 1970s and 1980s, the study fleshes out how this moral struggle played out along these dimensions, focusing on the competing discourses, strategies, and tactics of the main moral entrepreneurs and industry associations

Commensurability (mathematics) · Economic sociology · Environmental ethics · Law and economics · Legitimation · Moral disengagement · Moral economy · Moral standards · Morality · Political economy · Political science · Politics · Power (physics) · Social science · Sociology · Global trade, sustainability, and social impact · Law · Management and Organizational Studies · Organic Food and Agriculture · Social Psychology

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Citations per year2.29
Citation span2019 - 2026 (8)
Highly citedNo

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