A propos des coûts de l'activité publicitaire
Bibliographic Data
| ID | 4847870 |
|---|---|
| Authors | Pierre Kende (corresponding author) |
| Year | 1971 |
| Volume | 17 |
| Issue | 1 |
| Pages | 113-118 |
| Publication date | 1971-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communications (JOURNAL) |
| Journal identifiers | ISSN: 0588-8018 • E-ISSN: 2102-5924 |
| Publisher | PERSEE Program (PUBLISHER) |
| DOI | 10.3406/comm.1971.1250 |
| OpenAlex | W2039720812 |
| Language | FR |
Kende Pierre. A propos des coûts de l'activité publicitaire. In: Communications, 17, 1971. Les mythes de la publicité. pp. 113-118
Political science · Sociology · Cultural Insights and Digital Impacts · Philosophy
| Citation velocity | historical |
|---|---|
| Highly cited | No |