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Sari and Jeans? Indian Women in a US Company

The Impact on Their Lifestyle, Social Role and Self-Perception

Bibliographic Data

ID4861602
AuthorsSophie Mattheu, Sophie Mattheus (Technische Universität Dresden, corresponding author)
Year2014
Volume12
Issue1-2
Pages84-92
Publication date2014-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueComparative American Studies An International Journal (JOURNAL)
Journal identifiersISSN: 1477-5700 • E-ISSN: 1741-2676
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1179/1477570014z.00000000070
OpenAlexW2128895243
LanguageEN
References cited6

Arguing from the interface of Cultural Studies and Political Science, the following article investigates a specific effect of globalization in India: the impact of Indian women’s employment in a US company on their social role and self-perception. On the basis of comprehensive questionnaires and interviews, the study aims to assess possible socio-economic and cultural transformations by examining in detail the women’s work satisfaction, their responses to the influences of a foreign culture, the impact of their employment on their private lives as well as - in reverse - on the corporate culture of the company. The findings should not only be of interest to academics, but also of practical interest to economists and the business world

Globalization · Perception · Political science · Politics · Social impact · Social science · Sociology · Engineering · Gender Studies · Psychology · Workplace Spirituality and Leadership

  • Showcasing India

    Rupal Oza•Signs: Journal of Women in…•2001

  • MacDonaldization of Gender in Urban India

    Open Access•Anindita Datta•Gender Technology and Development•2005

  • Dowry-murder

    Open Access•Jane M Rudd, Jane Rudd•Women s Studies International Forum•2001

  • Urban Women in Contemporary India

    Open Access•Manisha Singh•Social Change•2007

Citation velocityhistorical
Highly citedNo

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