Gender Differences in Cultural Tourism Destination Image

The Case of Málaga

Bibliographic Data

ID4867067
AuthorsVanessa Miguel-Barrado (0000-0002-5977-1462, Universidad de Extremadura), Francisco Sánchez-Cubo (0000-0002-0556-7239, University of Castilla-La Mancha, corresponding author), José Mondéjar-Jiménez (0000-0001-6161-0214, University of Castilla-La Mancha), Juan-Antonio Mondéjar-Jiménez (0000-0003-4043-6872, University of Castilla-La Mancha)
Year2024
Volume114
Issue3
Pages305-325
Publication date2024-05-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGeographical Review (JOURNAL)
Journal identifiersISSN: 0016-7428 • E-ISSN: 1931-0846
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00167428.2023.2217868
OpenAlexW4381568836
LanguageEN
Citations received2
References cited73

Cultural tourism is one of the most sustainable and fastest-growing types of tourism, and so has been widely studied. Despite countless works analyzing the possible factors that can condition the choice of the tourist destination, few have addressed how they may differ by sex and within cultural tourism, and they contradict. This paper analyzes this phenomenon through the dimensions of cultural offerings, services and motivations in the city of Málaga, a very tourist city in Spain, which is the fourth country out of 167 with the most world heritage sites—UNESCO. Partial least squares—structural equation modeling (PLS-SEM) and importance-performance map analysis (IPMA) were performed for a database of 415 cultural tourists survey responses. The results showed differences between constructs depending on the sex of the tourists. For men, the factor that most affects the choice of destination is tourist motivation—namely, the reason for their visit—followed by services. Conversely, services are first for women, followed by cultural offerings and motivations. The results of this study can be valuable when designing more specific tourism strategies adapted to the profile of tourists

Advertising · Business · Cultural heritage · Economic geography · Geography · Phenomenon · Structural equation modeling · Tourism · Tourism geography · Computer Science · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Marketing · Sport and Mega-Event Impacts

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