Relocating Alcohol Advertising Research
Examining Socially Mediated Relationships with Alcohol
Bibliographic Data
| ID | 4867441 |
|---|---|
| Authors | Jane Cherrington, J Owen Cherrington (Massey University), Kerry Chamberlain (0000-0002-1011-4293), Joe Grixti (Massey University) |
| Year | 2006 |
| Volume | 11 |
| Issue | 2 |
| Pages | 209-222 |
| Publication date | 2006-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1359105306061182 |
| PMID | 16464920 |
| OpenAlex | W2003958291 |
| Language | EN |
| Citations received | 7 |
| References cited | 52 |
This article reviews, critiques and politicises the positivist approaches that presently dominate alcohol advertising health research, and considers the benefits of a culturalist alternative. Positivist research in this area is identified as: (1) atheoretical and methods-driven; (2) restricted in focus, leaving critical issues unconsidered; and (3) inappropriately conceptualizing the 'normal' drinking person as rational and safe. The culturist alternative proposed is argued to present a more adequate framework, which can include and address problematic issues that are presently excluded, including: the pleasures associated with alcohol use, the involvements of 'normal' people in problem drinking, the inadequacy of present risk categories and the complexities of wider mediatory processes about alcohol in society. We argue for the adoption of more informed, culturalist approaches to alcohol advertising research
Advertising · Alcohol advertising · Business · Environmental health · Poison control · Political science · Positivism · Public relations · Sociology · Suicide prevention · Behavioral Health and Interventions · Health Policy Implementation Science · Law · Medicine · Psychology · Social Psychology · Substance Abuse Treatment and Outcomes
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Gendered forms of responsibility and control in teenagers' views of alcohol
Constructions of masculinity in alcohol advertising
Re-framing ‘binge drinking’ as calculated hedonism
Drinking with respect
Keeping Your Balance
Viewing, reading, listening
Media, Gender and Identity
Actual Minds, Possible Worlds
Attitudes and Attitude Change
A developmental perspective on alcohol use and heavy drinking during adolescence and the transition to young adulthood.
The cultural contradictions of capitalism
Social learning theory
Overcoming the Divide
Cultural Studies in Question
Discourse, Knowledge, Materiality, History
Living Room Wars
Alcohol Advertising Exposure and Adolescent Alcohol Use
Reforming the self and the other
The place of qualitative research in psychology
Negotiating Masculinities in American Drinking Subcultures
Between public good and the freedom of the consumer
Opening up the Cul-de-Sac of Youth Drug Studies
Mundane Social Policies in the Context of the Fragmentation of Welfare-State-Oriented Alcohol Policy in Finland
The Italian Debate on Alcohol Advertising Regulation
A qualitative investigation of responses to televised alcohol advertisements
Alcohol Policy, Public Health and Kettil Bruun
Drinking and Drug Use in Youth Cultures
Is liquor intoxicating? Scientists, prohibition, and the normalization of drinking
Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren
The National Youth Anti-Drug Media Campaign
Attitudinal effects of mere exposure
Mediating Social Science
Reinterpreting Latino Culture in the Commodity Form
Theorizing Health and Illness
Methodolatry and Qualitative Health Research
The Beer Talking
The Glass Phallus
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,39 |
| Citation span | 2008 - 2017 (10) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |