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It's a funny thing that they were all bad men

Cultural conflict and integrated tourism policy in Shetland, UK

Bibliographic Data

ID4880640
AuthorsAdam Grydehøj (0000-0002-9149-9497, corresponding author)
Year2011
Volume1
Issue2
Pages125
Publication date2011-01-01
Open AccessNo
TypeARTICLE
VenueInternational Journal of Tourism Anthropology (JOURNAL)
Journal identifiersISSN: 1759-0442 • E-ISSN: 1759-0450
PublisherInderscience Publishers (PUBLISHER • GB)
DOI10.1504/ijta.2011.040430
OpenAlexW2122357713
LanguageEN
Citations received9
References cited5

The municipal authority of Shetland (Scotland) uses tourism promotion as a carrier for holistic brand messages and as a tool of paradiplomacy. This comes into conflict with Shetland’s local identity concept, which discourages community engagement with certain types of tourism and heritage development and clashes with the tourism promotion’s wider aim attracting immigrants. Although the increasing sophistication of place branding offers genuine opportunities for sub-national island jurisdictions in particular, concerns can be raised regarding the effectiveness and appropriateness of moving tourism promotion too far in the direction of paradiplomacy without real focus on the desires of the local community

Aesthetics · Art · Geography · National identity · Place Branding · Political science · Public relations · Shetland · Social science · Sociology · Sophistication · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Island Studies and Pacific Affairs · Law

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Citations per year0.6
Citation span2011 - 2025 (15)
Highly citedNo

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