The Internet as Environmental Media

Strategies of Brazilian Political Parties

Bibliographic Data

ID4883073
AuthorsAntonio Teixeira De Barros (0000-0002-3061-8202, Training Centre of the Brazilian Chamber of Deputies, Brazil, corresponding author)
Year2017
Volume20
Issue1
Pages183-202
Publication date2017-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmbiente & sociedade (JOURNAL)
Journal identifiersISSN: 1414-753X • E-ISSN: 1809-4422
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/1809-4422asoc20150101r1v2012017
OpenAlexW2615839984
SCIELO_PIDS1414-753X2017000100183
LanguageEN
Citations received4
References cited16

This paper analyzes how Brazilian political parties use the Internet to communicate with the electoral segments interested in the environmental agenda. The survey was conducted in 2014, based on the information available on the websites of the parties. The focus of the research are the communication strategies and the contents disclosed. The data show that, of the 32 parties registered with the Electoral Court, 20 incorporate ecological issues in their websites (62.5%). The party visibility is the main characteristic observed. The strategies and content are used for advertising subtitle in order to strengthen political propaganda directed to this electoral segment. The party adherence to environmental issues shows that the green agenda has become transpartidária, beyond left x right division

Business · Geography · Political science · Politics · Public relations · The Internet · Visibility · Computer Science · Law · Social Media and Politics

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Open DOIOpen Access