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Three years into the pandemic: What changed in Delhi's electronic bazaars
Bibliographic Data
| ID | 4939448 |
|---|---|
| Authors | Maitrayee Deka (0000-0002-5749-6137, University of Essex, corresponding author) |
| Year | 2022 |
| Volume | 56 |
| Issue | 1 |
| Pages | 88-93 |
| Publication date | 2022-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Contributions to Indian Sociology (JOURNAL) |
| Journal identifiers | ISSN: 0069-9659 • E-ISSN: 0069-9667 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/00699667221106009 |
| OpenAlex | W4292324207 |
| Language | EN |
| Citations received | 1 |
The initial impressions from Delhi's Lajpat Rai Market, Palika Bazaar and Nehru Place have been that they integrated into the digital economy as suppliers and service providers to e-commerce platforms during COVID times. The increasing use of digital payments to boost online sales, including social media marketing on Facebook and YouTube, has also brought many of them inside a banking system. As a result, physical bazaars are now less about informal face-to-face commerce and operate more as repair hubs and ancillaries to a platform economy
Advertising · Bazaar · Business · Commerce · Face (sociological concept · Geography · New delhi · Payment · Service (business · Sociology · Finance · Marketing · Urban and Rural Development Challenges
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |