Harris Versus Trump
Merchandise as Metaphor
Bibliographic Data
| ID | 4956628 |
|---|---|
| Authors | Trischa Goodnow (0000-0002-5974-8748, Oregon State University, Corvallis, USA, corresponding author) |
| Year | 2025 |
| Publication date | 2025-08-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/00027642251357692 |
| OpenAlex | W4413414747 |
| Language | EN |
| References cited | 13 |
Donald Trump is known for the merchandise he peddles; whether it be his name on towers or casinos, the Trump brand is a huge money-maker. Politicians are expected to have available merchandise during campaign season so that the electorate can show their support. Trump, however, has taken campaign merchandise to a whole new level. By comparing Trump campaign merchandise to his Democratic opponent Harris' campaign merchandise unintentional messages become apparent. Through a metaphor analysis, I consider the available merchandise from the 2024 campaign to ascertain inherent messages for the electorate. After a literature review of campaign branding, a discussion of metaphor, and an analysis of both campaigns' merchandise, I draw conclusions about what merchandise says about the candidates, campaigns, and electorate
Advertising · Business · Computer security · Internet privacy · Linguistics · Metaphor · Political science · Public relations · Sociology · Computer Science · Media Studies and Communication · Philosophy · Psychology · Social and Cultural Dynamics
The Metaphorical Structure of the Human Conceptual System
The Routledge Handbook of Metaphor and Language
Politics as a Spectacle
Evolution of Political Branding
The Power of the Presidency to Hurt”
Tweet like Trump
What’s in a Name? Coverage of Senator Hillary Clinton during the 2008 Democratic Primary
Shopping for Suffrage
| Citation velocity | historical |
|---|---|
| Highly cited | No |