Effective Communication between the Scientific Community and the Media

Bibliographic Data

ID4981668
AuthorsBruna De Marchi (Joint Research Centre, corresponding author)
Year1991
Volume15
Issue3
Pages237-243
Publication date1991-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDisasters (JOURNAL)
Journal identifiersISSN: 0361-3666 • E-ISSN: 1467-7717
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1467-7717.1991.tb00457.x
PMID20958726
OpenAlexW2024663908
LanguageEN
Citations received2
References cited7

There are many accounts of hazard warnings which, although received by the target population, have not been appropriately understood and/or acted upon. In all such cases, what needs to be explored is a social relational failure rather than a technological one. Although the relationship between the mass media and the general public has been thoroughly explored, that between the media and the scientific community has been generally neglected. Scientists who communicate warning information to the media must recognise the background, commitments, values, needs and expectations of those they communicate with. Their efforts should be directed at conveying information in a way which is useful to the target population and, at the same time, which appeals to the media. Various "communication strategies" for the achievement of this goal are outlined

Advertising · Business · Environmental health · Hazard · Internet privacy · Mass media · Poison control · Political science · Population · Public relations · Social media · Suicide prevention · Climate Change Communication and Perception · Computer Science · Human Factors and Ergonomics · Law · Medicine · Psychology · Public Relations and Crisis Communication · Risk Perception and Management

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