Dynamic/Static Image Use in Isis's Media Campaign
An Audience Involvement Strategy for Achieving Goals
Bibliographic Data
| ID | 5010933 |
|---|---|
| Authors | Cathy Winkler (0000-0003-1692-6062, Georgia State University, corresponding author), Lindsey Dewick (Honors College, Georgia State University, Atlanta, Georgia), Yennhi Luu (Georgia State University), Wojciech Kaczkowski (0000-0001-7083-8579, Georgia State University) |
| Year | 2021 |
| Volume | 33 |
| Issue | 6 |
| Pages | 1323-1341 |
| Publication date | 2021-08-18 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Terrorism and Political Violence (JOURNAL) |
| Journal identifiers | ISSN: 0954-6553 • E-ISSN: 1556-1836 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09546553.2019.1608953 |
| OpenAlex | W2948015070 |
| Language | EN |
| Citations received | 4 |
The rebound of ISIS in the online environment in the aftermath of the coalition force liberation of Mosul and Raqqa has reinvigorated the need to understand the strategic choices of the group’s media campaign. This study explores ISIS’s use of dynamic vs. static imagery, with a particular focus on how the image form helps facilitate the group’s goals. Experimental studies document that the use of dynamic imagery heightens viewer attention, recall, and reaction to visual content, while fMRI studies add that audiences process dynamic still images as imagined movements. Using a content analysis of 3745 images in Dabiq, Rumiyah, and al-Naba’ from July 2014 to September 2018, we found that ISIS relies heavily on dynamic imagery in its print media campaign. The deployment of the visual strategy, however, displays significant variation based on the language of the target audience, the primary message content displayed in the photographs, and level of military force opposition the group is facing when it disseminates magazines and newsletters
Advertising · Business · Cognitive psychology · Content analysis · Focus group · Image manipulation · Media studies · Multimedia · Political science · Politics · Recall · Sociology · Software deployment · Computer Science · Global Security and Public Health · Law · Middle East and Rwanda Conflicts · Psychology · Terrorism, Counterterrorism, and Political Violence · Artificial Intelligence
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,57 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |