Politisieren, Vermarkten, Anpassen
Formationen des Agrarmediendiskurses im Österreichischen Bauernbündler 1950-1981
Bibliographic Data
| ID | 5067560 |
|---|---|
| Authors | Ulrich Schwarz (0000-0002-9402-9626, Deutschland, corresponding author) |
| Year | 2012 |
| Volume | 20 |
| Issue | 3 |
| Pages | 297-345 |
| Publication date | 2012-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historische Anthropologie (BOOK_SERIES) |
| Journal identifiers | ISSN: 0942-8704 • E-ISSN: 2194-4032 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.7788/ha.2012.20.3.297 |
| OpenAlex | W2027460231 |
| Language | EN |
Productivism, promoted by state agencies, agricultural experts and farmers’ organizations, strongly influenced the debates about post-war development of Austrian agriculture. This article explores the media discourses through which this ‘expert system’ communicated its productivist conceptions within the farming population as expressed by a widely distributed farmers’ journal in Lower Austria. By applying geometric data analysis on the articles, different formations are outlined within a three-dimensional discursive space structured by (de-)politicization, (de-)commodification and (de-)autonomization. Further, the author identifies relations between different subject positions by which the journal’s readers are addressed
| Highly cited | No |
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