The Adoption of New Technologies
Understanding Hollywood's (Slow and Uneven) Conversion to Color
Bibliographic Data
| ID | 5085814 |
|---|---|
| Authors | Ricard Gil (0000-0003-3627-0988, Johns Hopkins University), Ryan Lampe (California State University, East Bay) |
| Year | 2014 |
| Volume | 74 |
| Issue | 4 |
| Pages | 987-1014 |
| Publication date | 2014-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Journal of Economic History (JOURNAL) |
| Journal identifiers | ISSN: 0022-0507 • E-ISSN: 1471-6372 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0022050714000837 |
| OpenAlex | W1976245447 |
| Language | EN |
| References cited | 12 |
Hollywood converted to sound in three years. In comparison, Hollywood's conversion to color required more than three decades, and included a three-year period in which the share of color movies declined from 58 to 31percent. We investigate this puzzling adoption profile using detailed data on 7,022 movies between 1940 and 1959. These data indicate differences in studio size and complementarity between genre and color impeded the rapid diffusion of color. These data also indicate that disadoption followed weak returns to a wave of color releases that were encouraged by the introductionof a low-cost color process
Advertising · Art · Art history · Business · Complementarity (molecular biology) · Computer graphics (images) · Hollywood · Studio · Visual arts · Art History and Market Analysis · Computer Science · Consumer Market Behavior and Pricing · Innovation Diffusion and Forecasting
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| Highly cited | No |
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