Value types in higher education - students' perspective

Dados Bibliográficos

ID5086836
AutoresKatarzyna Dziewanowska (0000-0003-1897-0534, University of Warsaw, autor correspondente)
Ano2017
Volume39
Fascículo3
Páginas235-246
Data de publicação2017-05-04
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Higher Education Policy and Management (JOURNAL)
Identificadores do periódicoISSN: 1360-080X • E-ISSN: 1469-9508
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1360080x.2017.1299981
OpenAlexW2592961682
IdiomaEN
Citações recebidas9
Referências citadas32

The purpose of the paper is to propose the service-dominant logic in marketing as a framework for analysing the value co-creation process in the higher education sector and present the results of a quantitative study (a survey) conducted among business students from four Polish public universities. The results of the study led to identification of 40 factors of importance, later classified into seven value types expected by business students from their universities: functional, relational, intrinsic, epistemic, conditional, extrinsic and emotional value, with the first three types of value being the most important from students' perspective. These findings lead to several managerial implications regarding the teaching methods and academic curriculum design, which are presented in the final section of the paper

Business · Curriculum · Higher education · Identification (biology · Mathematics education · Pedagogy · Perspective (graphical · Political science · Service (business · Sociology · Value (mathematics · Computer Science · Customer Service Quality and Loyalty · Management and Marketing Education · Psychology · Service and Product Innovation · Marketing