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The Identity of University Social Responsibility on the Websites of the Universities of the Autonomous Region of Madrid (Spain) and the State of Puebla (Mexico), As a Tool of Grassroots Public Diplomacy

Bibliographic Data

ID5086924
AuthorsAlfredo Arceo (Complutense University of Madrid, Madrid, Spain), Alfredo Arceo Vacas (0000-0002-5981-4397, Universidad Complutense de Madrid, corresponding author)
Year2018
Volume62
Issue3
Pages391-399
Publication date2018-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764217732476
OpenAlexW2755520704
LanguageEN
Citations received6
References cited7

The identity of the universities is one more piece to consider inside the puzzle of the grassroots public diplomacy. University social responsibility is not well exploited on university websites. This is the main conclusion we have reached following a comparative study of the websites of the universities of the Autonomous Region of Madrid (Spain) and those of the universities of the State of Puebla, including public, private, and Catholic Church institutions. All the universities of the Madrid region and 92.5% of those consulted in the State of Puebla have a website, but none of them gives an explicit reference on its homepage that operations are performed within all occupational aspects in accordance with the realm of university social responsibility. It would therefore be fair to say that there is no evidence of optimal exploitation of university social responsibility on the websites. When this must be considered as one element that it is necessary to include in the communicative frame of reference to obtain mutual understanding, stable, and beneficial relations for all the parts

Diplomacy · Grassroots · Higher education · Identity (music) · Media studies · Political science · Politics · Public Diplomacy · Public relations · Realm · Social responsibility · Sociology · State (computer science) · University system · Journalism and Media Studies · Law · Public Administration · Public Relations and Crisis Communication · Social Media and Politics

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    Open Access•Alfredo Arceo Vacas, Sergio Álvarez Sánchez et al.•Revista Latina de Comunicación…•2020

  • Measuring environmental website communications in Latin American universities

    Open Access•José-Santiago Fernández-Vázquez•International Journal of…•2021

  • Toward a social responsibility-based model for urban design education

    Open Access•Seyed Mahdi Khatami, Pouria Boujari et al.•URBAN DESIGN International•2023

  • State of the art of university social responsibility

    Open Access•François Vallaeys, Marcos L S Oliveira et al.•International Journal of…•2022

  • Impacto de la comunicación de la responsabilidad social universitaria en la selección de universidad y efecto mediador de la reputación

    Open Access•Lucy Erazo-Coronado, Sergio Alberto Llano Aristizábal et al.•El Profesional de la Informacion•2020

  • Studying similarities and differences in higher education organisations based on their websites – comparative methodological approaches and research potential

    Open Access•Predrag Lažetič•International Journal of Social…•2019

  • Frame analysis

    Erving Goffman, José Luis Rodríguez•Frame Analysis•1986

  • Routledge Handbook of Public Diplomacy

    Nancy Snow, Philip M Taylor•Routledge Handbook of Public…•2008

  • Applied Public Diplomacy

    Open Access•Craig Hayden•American Behavioral Scientist•2009

  • Reflections on Public Diplomacy

    Open Access•J Gregory Payne•American Behavioral Scientist•2009

Unique citing works6
Citations per year0,86
Citation span2019 - 2023 (5)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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