O reino do casal heterossexual na publicidade
Uma Análise Sociosemiótica Das Estratégias Visuais E Inscrições Discursivas
Bibliographic Data
| ID | 5087097 |
|---|---|
| Authors | Zara Pinto-Coelho (0000-0001-6651-3720, University of Minho, corresponding author), Silvana Mota-Ribeiro (0000-0003-2665-1808, University of Minho) |
| Year | 2012 |
| Volume | 21 |
| Pages | 205-214 |
| Publication date | 2012-06-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Comunicação e Sociedade (JOURNAL) |
| Journal identifiers | ISSN: 1645-2089 • E-ISSN: 2183-3575 |
| Publisher | University of Minho (PUBLISHER • PT) |
| DOI | 10.17231/comsoc.21(2012).709 |
| OpenAlex | W2101000833 |
| Language | PT |
| Citations received | 3 |
| References cited | 12 |
Our paper aims to identify the visual strategies by which heterosexual discourses are (re)produced in ads published in women's magazines, in ways which may be transformative as well as reproductive of the western hetero-gendered hegemonic order. The visual workings are approached from a social semiotic point of view, and analysed according Kress and van Leeuwen's system of analysis (1996
Art · Hegemony · Humanities · Linguistics · Pedagogy · Political science · Semiotics · Sociology · Transformative learning · Cultural, Media, and Literary Studies · Gender, Sexuality, and Education · Philosophy · Public Spaces through Art
Linguistic Processes in Sociocultural Practice (Language Education)
Gender Difference and the Production of Subjectivity
Feminism and Youth Culture
Stereotypes and the Media
Feminism and Youth Culture
Compulsory Heterosexuality and Lesbian Existence (1980)
Language and Sexuality
Gender Trouble
Women's role portrayals in magazine advertising
Words in Ads
Gender and Power
Theorizing identity in language and sexuality research
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2017 - 2017 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |