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Farewell to the Gutenberg-Galaxy

Bibliographic Data

ID5128874
AuthorsNorbert Bolz, Michelle Mattson
Year1999
Issue78
Pages109
Publication date1999-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueNew German Critique (JOURNAL)
Journal identifiersISSN: 0094-033X • E-ISSN: 1558-1462
PublisherJSTOR (PUBLISHER)
DOI10.2307/488455
OpenAlexW2328300329
LanguageEN
Citations received5

The acceleration of technical development around 1800 released processes that the categories of the Gutenberg-Galaxy could no longer adequately describe. From then on, speed is produced and creates a kinetic high. Fashion replaces style, advertising replaces art, and filmic reality takes the place of aesthetic beauty [sch6ner Schein].1 Today, it has become a commonplace that designers and directors are the actual agents of social creativity, rather than artists. In order to do justice to this intensifying development, aesthetics must undergo a reorientation: from a theory of art toward a theory of the media-technological aisthesis. Walter Benjamin's Passagenwerk gives us the first indications of such a theory. It is an interface between the Gutenberg-Galaxy and the world of the new media Benjamin's old-fashioned name for it is the study of thresholds [Schwellenkunde]. Two cultures or technologies can, like astronomical galaxies, pass through one another without collision; but not without configurational change. Similarly, in modem physics there is the concept of 'interface' or the meeting and metamorphosis of two structures. Such 'interficiality' is the very key [ ... ] to our twentieth century.2 At the beginning of the nineteenth century the machine is the form in which production accelerates so much that it actually forces a tremendous intensification of life's tempo.3 While the bodily organs of human

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Unique citing works5
Citations per year0,29
Citation span2009 - 2023 (15)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 5

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