The Entrepreneurial Subject and the Objectivization of the Self in Social Media
Bibliographic Data
| ID | 5129083 |
|---|---|
| Authors | Matthew Flisfeder (0000-0003-1768-590X, corresponding author) |
| Year | 2015 |
| Volume | 114 |
| Issue | 3 |
| Pages | 553-570 |
| Publication date | 2015-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | South Atlantic Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0038-2876 • E-ISSN: 1527-8026 |
| Publisher | Duke University Press (PUBLISHER • US) |
| DOI | 10.1215/00382876-3130745 |
| OpenAlex | W2339163702 |
| Language | EN |
| Citations received | 17 |
| References cited | 15 |
This article challenges the Foucauldian conception of the neoliberal subject by addressing self-promotion as a key feature of users' engagement with social media websites. The essay argues that the rational choice rhetoric of neoliberal entrepreneurialism involves a process of further objectivizing and reifying-rather than producing-the subject by increasingly commodifying the time spent outside of paid labor. The neoliberal idea of investing in one's human capital is compared to the Marxian category of the reproduction of labor-power, which, in the neoliberal context, is subdivided into the time spent on the promotion of the Self. Social media help to facilitate the latter by providing a material space for self-promotion and result in the expansion of working time into what Jonathan Crary calls "24/7 temporalities." The arguments made here are aided by developing a neo-Lacanian conception-in opposition to the Foucauldian one-of neoliberal subjectivity
Aesthetics · Art · Context (archaeology) · Epistemology · Neoliberalism (international relations) · Opposition (politics) · Political economy · Political science · Politics · Power (physics) · Promotion (chess) · Rhetoric · Social capital · Social reproduction · Social science · Sociology · Subject (documents) · Subjectivity · Temporalities · Digital Economy and Work Transformation · Gender Studies · Gender, Feminism, and Media · History · Youth Education and Societal Dynamics
The Ideological Algorithmic Apparatus
Global Platform Work
Identifying With Privacy
Creative digipreneurs
The CEO myth on social media
Never Reveal Anything”
Feminist geographies of digital work
The cookie dispositif
Digital Wellness, Health and Fitness Influencers
Trump”—What Does the Name Signify? or, Protofascism and the Alt-Right
Collapsing contexts
Attending to others
Learning to Labour 2.0
Sobre repovoar narrativas
The Rise of Influencer Practices Among Psychologists
Constructing the Platform-Specific Self-Brand
How Else Would You Take a Photo? #SelfieAmbivalence
Publicity's Secret
The Political Economy of Communication
Capital
Democracy and Other Neoliberal Fantasies
Digital Labor
Digital Labour and Karl Marx
From ‘Entrepreneur of the Self’ to ‘Care of the Self’
Merely Economic? Surplus Extraction, Maldistribution, and Misrecognition
Virtual freedom
The Presentation of Self in the Age of Social Media
A Genealogy of Homo-Economicus
Foucault, Governmentality, and Critique
From Commoning to Debt
Self-Appreciation; or, The Aspirations of Human Capital
| Unique citing works | 17 |
|---|---|
| Citations per year | 1,7 |
| Citation span | 2016 - 2026 (11) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 16 |