Commercial versus technical cues to position a new product
Do hedonic and functional/healthy packages differ
Bibliographic Data
| ID | 5139077 |
|---|---|
| Authors | Natalia Vila-López (0000-0001-9438-3337, Universitat de València, corresponding author), Inés Küster-Boluda (0000-0001-8188-1345), Inés Küster Boluda (0000-0002-8688-9175, Universitat de València) |
| Year | 2018 |
| Volume | 198 |
| Pages | 85-94 |
| Publication date | 2018-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Science & Medicine (JOURNAL) |
| Journal identifiers | ISSN: 0277-9536 • E-ISSN: 1873-5347 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.socscimed.2017.12.018 |
| PMID | 29289931 |
| OpenAlex | W2775556555 |
| Language | EN |
| Citations received | 3 |
| References cited | 24 |
Advertising · Business · Cognitive psychology · Packaging and labeling · Perception · Product (mathematics · Product category · Sensory cue · Visual perception · Color perception and design · Computer Science · Consumer Attitudes and Food Labeling · Consumer Packaging Perceptions and Trends · Mathematics · Psychology · Marketing
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| Citations per year | 1 |
|---|---|
| Citation span | 2023 - 2025 (3) |
| Highly cited | No |