The organization of responsible events in Spain as a public relations technique
Bibliographic Data
| ID | 5148545 |
|---|---|
| Authors | Salvador Hernández-Martínez (0000-0002-2633-0476, Universidad Católica de Murcia, corresponding author), David Sánchez-Hervás (0000-0001-8408-5985, Universidad Católica de Murcia) |
| Year | 2023 |
| Volume | 20 |
| Issue | 58 |
| Publication date | 2023-08-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Comunicação, Mídia e Consumo (JOURNAL) |
| Journal identifiers | ISSN: 1806-4981 • E-ISSN: 1983-7070 |
| Publisher | Escola Superior de Propaganda e Marketing (ESPM) (PUBLISHER) |
| DOI | 10.18568/cmc.v20i58.2819 |
| OpenAlex | W4390246167 |
| Language | EN |
This work aims to find out if a selection of spanish private organisations, consider sustainability criteria when organising their events. We used a quantitative methodology, in which, through content analysis, it is verified if the events carried out by this organizations, follow sustainability criteria. The analysis is specifically focused on the non-financial reports or sustainability reports, which are drawn up to be prepared and disseminated by large companies
Business · Content analysis · Political science · Process management · Public relations · Social science · Sociology · Sustainability · Advertising and Communication Studies · Computer Science · Engineering · Journalism and Media Studies · Media and Digital Communication · Accounting
| Citation velocity | historical |
|---|---|
| Highly cited | No |