The measurement of opinion

Bibliographic Data

ID5158469
AuthorsL L Thurstone (corresponding author)
Year1928
Volume22
Issue4
Pages415-430
Publication date1928-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Abnormal & Social Psychology (JOURNAL)
Journal identifiersISSN: 0096-851X
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/h0070476
OpenAlexW2021602294
LanguageEN
Citations received13

The main principle in the measurement of opinion is the construction of a rational base line for describing the distribution of opinion, on which equal intervals shall represent equally often noticed shifts in opinion or equal appearing opinion differences. This principle of a rational scale enables one to compare several groups as to distribution, central tendency, and dispersion of opinion on any stated opinion variable, irrespective of the shape of that distribution or the amount and direction of bias in each of the groups. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

Applied Psychology · Meta-analysis and systematic reviews · Opinion Dynamics and Social Influence · Psychology · Reliability and Agreement in Measurement · Social Psychology

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